‘4 Secret Ingredients For LinkedIn Content Marketing Success’ – ‘Business.com’ Blog
Andy Beohar says, “LinkedIn is a great platform through which to attract and engage with potential customers by distributing high-quality content.
It is the social site favored by B2B companies, who generally struggle with using other social networks like Twitter and Instagram effectively.
But while 94 percent of B2B companies use LinkedIn as their go-to content distribution channel, many are unsure how to optimize their content for increased traffic, engagement, and lead generation.
Below, we’ve listed four tips that B2B companies can incorporate into their LinkedIn content strategy to maximize their results.
Start With Your Company Page
Your LinkedIn company page not only hosts the content that you distribute to your audience, the page itself is comprised of content that you can optimize for lead generation“.
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