Scott Langdon says, “No matter how small your business is, a good, strong social media strategy should be a vital part of your marketing efforts. An October 2015 study by Pew Research Center found that 65 percent of American adults surveyed use social networking sites, which means that if your business doesn’t have a presence there, you’re missing out on two-thirds of the U.S. population.

Related: How to Be the Taylor Swift of Your Facebook Feed

With dozens of social avenues to choose from, though, social media management may seem overwhelming, especially for a small business. Below are some tools and tips to effectively manage social media for your business, no matter how lean your team is.

1. Devise a manageable strategy.

Before diving in and signing up for every channel with a social aspect, get organized and be realistic about your capabilities, looking at the following categories:

  • Hours per week available for social media management: This will set expectations about what you should prioritize and how many channels you should manage”.

5 Tips on How to Maximize Social-Media Efforts With a Small Team

‘Entrepreneur’ Blog

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