‘An inspiring digital transformation case study: Travelex’ – ‘Econsultancy’ Blog
Ben Davis says, “Digital transformation case studies are difficult to come by.
That’s why I was delighted to hear Sean Cornwell, Chief Digital Officer at Travelex, discussing the brand’s journey at the Festival of Marketing.
Here’s what he had to say…
The five Travelex tenets
- Focus on long term enterprise value creation. Short term revenue/EBITDA is not a priority.
- Aggressively pursue potential growth opportunities across the spend/send segments around forex.
- Willing to be disruptive and innovative in our approach with business models.
- Aim to build large user bases of customers using our products.
- Invest in a range of different areas and initiatives. Some won’t work, and that’s ok”.
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