Martin Beck says, “Facebook isn’t resting on its 8-billion-video-views-a-day laurels.

The next step is 360-degree video, and today the company announced several updatesthat highlight its push to introduce more of the immersive video format into the News Feed.

Of most interest to marketers is the testing of the first ads using the virtual-reality-like format with a handful of brands, including AT&T, Samsung and Walt Disney World. We’ve embedded the ads below.

Facebook pointed to more publishers using 360-degree video, including ABC News,BuzzFeed, Frontline and Nickelodeon. Facebook has also launched a microsite to give brands and video creators help in producing 360 video. The site features best-practice advice from VR experts Chris Milk and Aaron Koplin“.

First Look: See Facebook’s 360-Degree Video Ads For AT&T, Samsung & Others

Marketing Land

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