Lindsay Kolowich says, “Whenever I’m watching a movie and I see a case of really obvious product placement, I can’t help but roll my eyes.

But product placement is everywhere, from the famous Mini Cooper car chase in the 2003 film The Italian Job to the cans of Mountain Dew rewarded to the winning team on CBS’s television series, Survivor.

And while some instances of product placement are pretty subtle and tasteful, others are so obvious they’re groan-worthy.

So how does product placement work? How much does it cost? And what are the best examples of product placement in movies, television shows, and music videos? Let’s dive in.

Why Is Product Placement a Thing?

While many people think of movies when they think product placement, television actually accounts for almost 71.4% of all paid placements — and about 75% of all broadcast-network shows feature placements of some kind. Video games and pop music are other popular industries for product shout-outs“.

From Ray-Bans to Reese’s Pieces: 13 Unforgettable Examples of Product Placement

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