‘When Consumers Engage With Black Friday Emails and Social Posts’ – ‘MarketingProfs’ Blog
Ayaz Nanji says, “Do people prefer to receive Black Friday promotional messages on the day itself or beforehand? Is there a difference between how consumers engage with emails and Facebook posts in the week leading up to retailers’ big sales?
To find out, Yesmail examined 2013 and 2014 data from 50 major retailers, including Macy’s Target, Best Buy, Toys R Us, and Nordstrom. The researchers examined marketing email and social campaigns deployed throughout the week leading up to Black Friday.
Below, key findings from the report.
Black Friday-themed emails had higher than average open rates in 2014 on the Sunday, Monday, and Tuesday leading up to the day, and lower than average open rates on the Wednesday and Thursday“.
When Consumers Engage With Black Friday Emails and Social Posts
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