Martin Beck says, “Faced with publisher concerns that they aren’t earning enough revenue from Instant Articles, Facebook is experimenting with changes to advertising within the program,according to the Wall Street Journal.

At issue are the restrictions the social network places on ads within the Instant Article format. Facebook only allows one banner-style ad sized 320 x 250 pixels for every 500 words of content within Instant Articles, while publishers would place three to four ads within similar stories on their mobile site. Facebook also currently doesn’t allow rich media ads within Instant Articles and prohibits publishers from selling Facebook-only campaigns, which prevents them from selling Instant Articles ads at a premium.

Those restrictions are making it difficult for publishers, including the Washington Post, the New York Times and LittleThings.com, to earn as much per post as they do on their own properties, the WSJ said.

Michael Reckhow, Facebook’s Instant Articles product manager, told the WSJ that based on publishers’ feedback, Facebook is testing changes to its ad policies for the format, including allowing more ads and rich media“.

WSJ: Facebook Considers Changes To Instant Article Ads After Publisher Concerns

Marketing Land

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