‘3 Lessons From Shia LaBeouf on How to Go Viral’ – MarketingSherpa Blog
Courtney Eckerle says, “Marketers ask all the time, “How can we make our marketing go viral?” It’s a little like saying, “Let’s plan to be spontaneous” — as pointless as it is ironic.
You can’t make anything go viral. It’s a mysterious and oftentimes random set of elements that leads to online sharing and discussion, even if “going viral” is just within your own pool of customers.
That isn’t to say, though, that there aren’t tips and ideas that you can’t integrate into your content and marketing practices to increase the odds of intriguing and capturing your customers enough to share your content“.
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