’46 Percent of Holiday Shopping, Buying Will Be Online’ – ‘Small Business Trends’
Michael Guta says, “As Black Friday 2015 fast approaches, shoppers and retailers are getting ready for the single busiest day of the year. In the U.S. alone, $9.1 billion was spent by shoppers in stores in 2014, which doesn’t include online sales.
However, a new survey conducted by Prosper Insights and Analytics on behalf of the National Retail Federation (NRF) reveals almost half of holiday shopping (both buying and browsing) will be online this year.
In the 10 years the NRF has been tracking this trend, this year’s projected 46.1 percent represents the high mark thus far for online shopping, up from 44.4 percent of 2014.
When it comes to technology and shopping, smartphones and tablets are playing bigger roles in finding bargains. This includes while customers are at home online or shopping in brick and mortar stores“.
Comments are closed.
