‘8 Ways to Refresh Your Online Marketing Campaign’ – ‘Entrepreneur’ Blog
Matei Gavril says, “When your business was just starting out, you probably put a basic marketing plan in place. For most small businesses, this means setting up social media accounts, defining their ideal customer and working out ways to optimize your site for conversions.
As the company grows, the marketing plan gets adapted and can deviate from schedule fast. You may grow tired of some administrative tasks, so you automate them. Maybe you hired people to help. Perhaps you started out writing a blog — then found you just weren’t a natural writer.
It’s time to refresh your marketing campaign and look at ways to win back traffic. There’s no fixed time scale, but it makes sense to review your tactics once every six months to keep your business on track“.
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