Huyen Truong says, “Increasing your conversion rates is crucial to high sales volume.

Eye-catching and efficient website design is essential in driving your customers from your home page to making a purchase. There have been studies regarding both what attracts and deters consumers from a site that proves to be a useful lesson for business owners.

Following is a list of 16 ways to increase your conversion rate based on empirical research we’ve acquired from our extensive experience.

1. Create a Compelling and Clear Value Proposition

The first step should be to strengthen your value proposition.

A value proposition is the primary reason a prospect should buy from you. It states: “what’s in it for me?” and “why buy from you instead of the competition?” in 30 words or less“.

Build Websites That Sell: 16 Ways To Increase Your Conversion Rate

Business.com

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