‘Building brand loyalty in the next generation of commerce’ – ‘Econsultancy’ Blog
Glen Hartman says, “Believe it or not, a 16-year-old and his or her 56-year-old father are part of the same generation.
This generation isn’t defined by age. Rather, its members share the same attitude towards how to apply digital technology to their most mundane, everyday tasks – from finding a parking spot or the latest news headlines, to their food orders and package deliveries.
What really stands out is their shared view on shopping and commerce. They prioritize convenience and value an experience that extends far beyond the traditional path to purchase.
Meet the next generation of commerce
Sure, the rise of the millennial and Generation Z consumer has been driving this demand. But the next generation of commerce extends beyond 18-30 year-olds, as consumers across the entire demographic spectrum have come to appreciate – and expect – the convenience and quality of omni-channel digital experiences“.
Comments are closed.
