Kristen Dunleavy says, “I believe that one of the greatest little pleasures in life is coming home and finding a package addressed to me on my doorstep. It never fails – even if I ordered something as pedestrian as socks, I still get excited.

When your subscribers see your emails in their inbox, you want them to be as excited as I am when I get my socks in the mail. One way to do that is with an email course.

With an email course, your subscribers look forward to seeing your messages. Whether you’re teaching a new skill or explaining how to use your services, you’re delivering helpful tips and information that enlightens your subscribers. (I have yet to meet an enlightening pair of socks.)

Why send an email course?

We already know that automated emails get serious engagement – 100% more than email newsletters. When you use email automation to deliver an email course, you help make your subscribers’ lives easier by delivering information they need in digestible courses. Email automation make your life easier because they help you build trust with your subscribers and keep them engaged over time. Everybody wins!”.

Email Courses 101: How to Use Autoresponders to Write an Email Course

Aweber Blog

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