‘How to get the most out of user-generated content’ – ‘Econsultancy’ Blog
Jack Simpson says, “It was a busy day at the Festival of Marketing yesterday, and what better way to round it off than listening to a talk from the top marketer at one of the UK’s biggest brands.
Tom Malleschitz, Chief Marketing Officer at Three UK, was on the Content Marketing stage discussing how brands can embrace the rise of user-generated content and use it to their advantage.
According to Malleschitz, user generated content is all about making the most of consumers who are already eager to engage with your brand, and the key to achieving this is through their emotions.
He demonstrated this by marching on stage and doing a no-holds-barred impression of The Wolf of Wall Street, Jordan Belfort“.
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