‘3 Lean PR Strategies Every Business Can Practice′ – ‘Convince & Convert’ Blog
Rebecca Hasulak says, “Even if you’re well beyond the start-up phase, you’d have to have been tucked away in hibernation to have missed the lean business trends. Maybe you took note, or maybe you dismissed them as inapplicable. Either way, while these strategies might seem best suited for new or small companies, the truth is that companies of all sizes can benefit from adopting a lean mindset.
When it comes to public relations (PR) specifically, companies would be wise to reevaluate their strategies through the lens of this approach. Here are some tips to do this.
Realign Around Value
When a business reaches a level of maturity, it’s tempting to be lulled into a “more is better” belief. You have the personnel and the resources, so why not pump out as much content as you can? The problem with this is that strategy is nowhere in that line of reasoning. Without some thoughtfulness, content can fall flat or even cause damage to a brand“.
Comments are closed.
