Adrienne Smith says, “Creating and maintaining a presence for your brand on social media can be a 24/7 job for an entire team of people. But what happens when you’re on a content team of one? How do you find time to dedicate to social media without neglecting your other responsibilities?

That’s the position I’ve found myself in. For me, checking in on social media happens between editing articles, managing freelance writers, building gated content, optimizing our CTAs, distributing our content, and growing organic search referrals.

Thankfully, I’ve learned some approaches that scale social production and minimize time spent. While I primarily apply these tips to Justworks’ Twitter account, they’re applicable for Facebook and LinkedIn as well“.

6 Tips for Scaling Social Media Promotion With a One-Person Team

HubSpot

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