‘Ecommerce: 6 takeaways from a 42-day analysis of major retailers’ holiday marketing’ – ‘MarketingExperiments’ Blog

Kyla Cobb says, “In today’s MarketingExperiments blog post, we’ll look at the 2014 holiday campaigns of Amazon, Best Buy, Apple and Walmart and see what you can learn from their efforts. If you sell anything at all — from books to electronics to glow-in-the-dark toilet paper — you compete with at least one, if not all, of these retailers.

More than 500 data points gathered and analyzed over 42 days

To understand the information you’re about to see, let’s take a quick look at the methodology. 16 Web Research Analysts from MECLABS Institute (MarketingExperiments’ parent research organization) spent 42 days during the Black Friday (November 17 – November 29, 2014), Holidays (December 7 – 29) and New Year (December 30 – January 4, 2015) sales periods, analyzing three to five desktop webpages per retailer. This effort was led by Jonathon Yates, Market Intelligence Manager; Sarah Russell, Research Manager; and Gaby Paez, Associate Director of Research“.

Ecommerce: 6 takeaways from a 42-day analysis of major retailers’ holiday marketing

MarketingExperiments Blog