‘Here’s How Marketing Tech Is Different This Holiday Season’ – ‘Marketing Land’ Article
Berry Levine says, “Like parents with young children, marketers with marketing technology can see a new level of maturity in each new holiday season.
As we enter this year’s holidays, I checked with three marketers to find out what differences they’re seeing in marketing tech at the ground level, compared with just a year ago.
Campaign Monitor CMO Kraig Swensrud, whose company enables email campaigns for two million customers, says that these small-to-medium-sized businesses “simply want do-it-yourself.”
More than in previous years, he said, SMBs now expect one-click integration or something close to that. He said this has resulted in more common integrations between email and online stores, like Shopify and Magento, so that emails can be targeted based on purchase history or shopping cart abandonment.
A few years ago, he said, could he have connected his own email marketing campaign to a landing page created in Unbounce and a store in Shopify?“.
Comments are closed.
