Patricio Robles says, “From Facebook’s new 360-degree videos, which are now available to select brands as a new ad format, to Snapchat’s new Sponsored Lens offering, which allows brands to add custom filters to the Snapchat experience, marketers today face a constant stream of new ad products.

This is both a blessing and a curse.

On one hand, new ad products that offer innovative new ways of reaching and engaging consumers are arguably a very good thing, particularly as traditional ad formats, like the lowly banner ad, continue to come under assault.

On the other hand, it is increasingly difficult for marketers to keep up and determine which new ad products are worth exploring further.

How can marketers cope? When looking to separate novelty from utility in new ad products, marketers should ask themselves a number of questions“.

How marketers can separate novelty from utility in new ad products

‘Econsultancy’ Blog

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