‘The One Thing You Can’t Ignore About Sponsored Content′ – ‘Convince & Convert’ Blog
Kristen Matthews says, “Are you like me and sit up late at night, wondering if it’s an ethical dilemma to pay influencers to say cool things about your brand? Or, if you decide to sponsor some posts, will those pieces of content really even work?
When I set out to research this ginormous question, I started compiling a survey of questions to ask other marketers. While I was typing and plotting and planning, I realized the question isn’t a matter or marketing opinion. The question of whether or not brands should pay for content is best asked of the actual influencers.
Logically, I surveyed over 5,000 influencers to get their input on content authenticity, and the results surprised me a bit.
Download the results of that survey here: Compensating Influencers While Maintaining Consumer Trust
The Big, Hairy “If” When It Comes to Sponsored Content
When it comes to my marketing philosophy and speculations, it is no secret that I have always advocated for a more organic and relationship-building approach to influencer marketing“.
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