Ginny Marvin says, “YouTube’s Shopping ad formats for retailers are now out of beta and available to all advertisers in AdWords.

TrueView for Shopping and Shopping ads on YouTube can be set up directly in the AdWords UI. The product names can be confusing, here’s what each offers:

TrueView For Shopping

First introduced in May, TrueView for Shopping ads allow merchants to show Shopping ads for their own products in their own videos. Related products are shown dynamically, pulled from advertisers’ Google Merchant Center product feeds“.

YouTube Shopping Ad Formats Now Available To All AdWords Advertisers

Marketing Land

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