Jack Simpson says, What began as an in-joke between Chinese university students about their lack of significant others has evolved into the world’s biggest online shopping day. 

Alibaba’s 11:11 Global Shopping Festival is an annual event held on 11 November, otherwise known as Singles Day, originally launched by the retailer to raise awareness of ecommerce in China.

This year saw a record-breaking spending spree, and the stats below are enough to turn even the most gracious ecommerce sites green with envy“.

10 eye-watering stats from Alibaba’s Singles Day in China

‘Econsultancy’ Blog

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