Chloe Schneider says, “As the many big brand holiday advertisements trickle out online (like the highly controversial spot from Bloomingdales), the imminence of the lucrative holiday period has hit hard for many small business owners, sending strategizing into full swing.

Amid the intense focus on scoring sales in a sea of competition, it can be easy to forget what should be the priority — winning a client who sticks around long after the final slice of ham is eaten and the lights come down. If the value of loyalty escapes you, know this: according toHarvard Business Review, increasing customer retention rates by just 5% increases profits by 25% to 95%.

With this in mind, we’ve gathered the top 7 marketing strategies that will win long-term commitment.

1. Give something for nothing

‘Tis the season of giving, but so many brands are too fixated on what they’re going to get to realize that it’s what they give that will win the long game“.

7 marketing strategies that will turn a holiday fling into a long-term relationship

Mashable
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