‘Avoid Legal Action: Take Proper Steps to Own the Content’ – Content Marketing Institute
Ruth Carter says, “Do you know who the kings of content are?
They’re the copyright owners. They have the right to decide how the work will be used, copied, and distributed.
Without copyright ownership or permission (preferably in writing) for scope of use, you:
- Can’t crop the image to fit your website header
- Can’t repurpose a blog post for an e-newsletter or social media
- Can’t give permission to other sites to repost your video
You are essentially handcuffed in how you use the content.
Most of us recognize that we can’t just find text and images on the web, then cut and paste them to our own website. But too many people, including so-called marketing experts, think as long as they cite the borrowed content’s source and link to the original, it’s OK to use. Or they think that if they hire a photographer“.
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