‘Email and mobile marketing: Don’t drop the ball!’ – ‘Experian Marketing Forward’ Blog
Casey Chang says, “Mobile marketing has become a critical player in today’s cross-channel marketing lineup. Consumers are increasingly mobile – in fact, according to The 2015 Digital Marketer Report, 70 percent of Millennials say they use mobile devices constantly from the moment they wake up to when they go to sleep. Through mobile devices, customers can check their emails, browse the web, text their friends, post on social media, find the nearest store location… all from the palm of their hand. This seamless behavior across channels means marketers need to integrate their channel communications or risk losing loyal fans.
Email and mobile are two channels that marketers are seeking to integrate. By mobile-optimizing your emails, linking identities between channels and devices, cross-promoting your programs and passing behavioral data from one to the other, you can show your customer that you know who they are and what they need.
Of course, the first step in optimizing your email and mobile marketing integration is to know where you stand. Do these channels consistently drop the ball? Or are they almost always coordinated? To help you assess your level of sophistication”.
Comments are closed.
