‘Harnessing social media and technology to empower SMEs’ – ‘Entrepreneur’ Blog
Aniket Deb says, “Mark Zuckerberg in his paper on ‘Is Connectivity a Human Right’ concentrates on one major point. He writes, “The world economy is going through a massive transition right now. The knowledge economy is the future. By bringing everyone online, we’ll not only improve billions of lives, but we’ll also improve our own as we benefit from the ideas and productivity they contribute to the world. Giving everyone the opportunity to connect is the foundation for enabling the knowledge economy. It is not the only thing we need to do, but it’s a fundamental and necessary step.”
There is a simple reason why he believes connecting the world on one platform will start deriving business for local economies. Small and medium enterprises have become the backbone of most developing nations. For SMEs, branding is of utmost importance. In order to build a trust among the users, marketing the right way is essential but this usually comes at a cost“.
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