‘How Content Marketing is Changing Marketing-Sales Alignment’ – ‘Business.com’ Blog
Fergal Glynn says, “Sales reps are often disconnected from marketing processes, only working with leads when they’re qualified and passed over from the marketing team.
Too frequently, that means that sales representatives have little to no input in content marketing.
Instead, marketing teams prepare the content that they know will attract leads.
The content progressively leads them through the sales funnel to the point of sales-readiness, and then their job is done.
The Reality: Sales-Marketing Alignment is Critical for Content Marketing Success
The reality, however, is that marketing and sales teams should work in close alignment on content initiatives, with marketing teams seeking input from sales reps on the common challenges and objections they face when trying to close deals“.
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