‘How Forbes.com developed a native content revenue model’ – ‘Econsultancy’ Blog
Jack Simpson says, “With Black Friday and Christmas on their way there is plenty to keep marketers’ minds distracted. But come the new year the problem of ad blocking is going to be more prevalent than ever.
I caught up with Forbes’ European managing director, Charles Yardley, to find out how the publisher moved toward a native content revenue model and why it chose to go down that route.
How worried are you personally about ad blocking?
Ad blocking is a hugely important topic and poses real threats to all ad-supported publishers. It’s very much top of mind at Forbes.
How damaging could it be to the publishing industry?
In the short term, it’s clearly a hot topic and, consequently, publishers and technology companies are currently paying a lot of attention and working towards solutions for how to tackle the ad blocking crisis“.
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