‘How To Get Into The Mind Of Your Prospects’ – ‘Small Business Trends’
Jeff Charles says, “Raise your hand if you have ever wished you could understand your prospects and customers better.
That’s what I thought.
It’s really hard to persuade a prospect to become a customer if you don’t understand who they are and what they need. After all, you can’t present the right solution if you don’t really understand their needs, right?
Understanding your prospects and finding out more about them is the most critical part of your sales process. It’s what enables you to help them solve their problems. If your objective is to make your prospect’s life easier (and it should be), you can’t afford to skip this step. Pitching your offering without knowing your prospect is like trying to find the proverbial needle in the haystack.
You’ll be pitching solutions that may not even be relevant to your prospect“.
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