Business.com team says, “It seems just like yesterday that marketers began addressing the needs, desires and attitudes of post-millennial Generation Z (currently ranging in age from 2 to 19).

Now along comes Generation Alpha (those born between 2011 and 2025 who have caused a reset to the start of the alphabet, this time the Greek version) to think about.

Wait a second. We’re talking about a demographic that was just born, is just being born, or hasn’t even been born yet?

A generation that hasn’t laid out a dime in consumer purchases?

We are. Because as The New York Times points out:

For professional trend forecasters, a generation…is less a collection of individuals than a commodity: to be processed into a manufactured unit, marketed and sold to clients”.

Move Over, Millennials: Selling to Generation Alpha

Business.com

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