Youtse Sung says, “With the exponential growth of ecommerce in the UK, there is increased competition between traditional brick-and-mortar retailers selling online and the pure-play retailers that are only online.

As a result, it is essential for all retailers to gain market share, expand their addressable market and increase conversion rates throughout their digital channels.

Econsultancy has written a lot about the importance of customer experience, as it’s one of the most impactful ways for retailers to stand out from the competition and build a loyal customer base.

A recent study published by one of our partners surveyed 1,000 consumers on their retail choices, behaviours and online shopping preferences“.

Online shopping experiences: The good, the bad & how to find your focus

‘Econsultancy’ Blog

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