Patti Freeman Evans says, “2016 is looking busy for eBusiness professionals, who hold an increasingly important role as digital leaders in their organizations. They’ve been in strategic and operational roles, driving digital transformation throughout their companies. Their hand in new developments such as digital store or branch, mobile and the Internet of Things (IoT) proves that this role is core to productive, current, and rapidly evolving firm.

In 2016, Forrester believes that:

■ Top digital leaders will get poached by other firms. As lagging firms wake up to the current competitive reality in 2016, they will actively look to those leading digital transformation in the service of customer obsession to find top talent.  And they’ll be looking across verticals — not just within their own competitive set.

■ Mobile takes business beyond digital channels, roles, and responsibilities. Only 4% of the executives we surveyed have the organization, technology, and talent to engage consumers proactively in their mobile moments, but 14% aspire to do so.  To address this gap, many companies will create mobile centers of excellence where digital leaders will be key players. In this role, they will orchestrate the use of mobile throughout the organization, driving cross-role collaboration“.

Predictions 2016: eBiz Professionals’ Influence Continues to Expand

The Forrester Blog

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