Matt McGee says, “Good morning from Las Vegas! Day one of Marketing Land’s Social Pro conference is about to begin, and we’re starting with a real treat: a keynote conversation with the FTC about everything marketers need to know about social media disclosure rules and more.

Our special guest is Mary Engle, the FTC’s Associate Director for Advertising Practices, and she’ll be chatting soon with our founding editor, Danny Sullivan. We’re due to get started at 9:00 am PT / 12:00 pm ET, so come back and follow along as I live blog today’s keynote conversation.

Okay, we’re getting started now as Danny welcomes our audience to our first SocialPro conference. I’ll be using “DS” to refer to Danny’s comments and questions, and “ME” to refer to Mary Engle.

DS: Tell us what the FTC is and why it matters to social media marketers?

ME: The Federal Trade Commission is charged in part with monitoring advertising and making sure that advertisements are truthful and not misleading. You may not know us, but you know what we do — the Do Not Call list, for example“.

Social Pro Live Blog: How Social Marketers Can Stay On The FTC’s Good Side

Marketing Land

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