‘The Product Search Battle: Has Google Shopping Been More Successful Against Amazon Than Google Lets On?’ – ‘Marketing Land’ Article
Ginny Marvin says, “As the holiday shopping season heats up, the ongoing competition between Google and Amazon to be the destination for consumes researching products reaches its annual apex. Conventional wisdom holds that Amazon dominates in this realm. Recent data, however, suggests Google may be gaining ground or at least is not as far behind as Google has intimated.
Product search is worth billions, and the overhaul of Google Shopping into a paid platform in 2012 was designed to combat losses to Amazon. In that year, a 2012 Forrester survey found that 30 percent of searches started on Amazon and 9 percent originated on Google. The study concluded, “in recent years, [Amazon] appears to have taken market share from search engines like Google, the dominant incumbent in shopping research.”
Finding out just how well Google Shopping is performing in product search compared to Amazon is hard. Google doesn’t report on that portion of the business separately and various reporting outlets source data differently. Here I’ve pulled several sources for comparison“.
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