‘Engaging Subscribers with Contextual Emails’ – Aweber Blog
Monica Montesa says, “There’s no denying it: content marketing is having a huge moment right now. Business owners and bloggers across all industries are creating as much content as they can in order to educate their audience to build trust and brand loyalty.
But we’re moving beyond the strategy of simply creating content that’s relevant to a mass audience. Now, the focus is shifting towards creating and distributing content that’s relevant to each individual who interacts with your brand.
One way you can begin distributing personalized content for your customers or readers?
Contextual email marketing.
What is contextual email marketing?
Contextual email marketing is all about creating helpful email content and sending it to the right subscriber at the right time. This allows you to reduce the amount of irrelevant content that’s sent to your audience”.
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