‘For Sales in 2016, What’s Old Will Be New Again’ – ‘Entrepreneur’ Blog
Jeffrey Fotta says, “If 2015 has been the year of social selling, 2016 will be the year of the phone. Wait, hold the phone! Isn’t the telephone nothing new?! Of course it’s not. In fact, phones have been around for more than a century and have always shown themselves to be the most effective tool in sales.
Yet the telephone took a back seat in 2015 because sales reps increasingly used social media like Twitter, LinkedIn, Facebook and other channels in their selling activities. Now, social selling certainly has a place in sales, as it can be helpful in uncovering basic information about prospects and customers (i.e., previous employment, interests, revenues, etc.).
But here’s the thing: If sales reps aren’t on the phone talking with customers, they aren’t advancing the sales process“.
Comments are closed.
