Jayson Demers says, “Your company’s reputation plays a large role in local organic search rankings. For example, if your company is listed in every major local business directory and you’re mentioned on local news sources regularly, and if great user reviews of your business dot the web, you’ll likely rank higher than if just the reverse occurs: You’re rarely mentioned and your reviews are poor.

Every business gets a bad review now and then, and some businesses naturally have trouble attracting reviews from their customers. But, with local SEO becoming more important and more influential, just how important are consumer reviews for SEO?

The multiple benefits of reviews

Online reviews do more for your business than just look good on external sites:

  • Lots of good reviews can increase your business’s local rankings in search engines. Currently, Google displays the “top three” most relevant businesses for any given query. When someone searches for a business in your area that’s like yours, Google uses customer ratings as a major determining factor for whom it places in those top three spots”.

How Important Are Reviews for SEO?

‘Entrepreneur’ Blog

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