Larry Kim says, “If you’ve ever read any of my articles on PPC marketing using AdWords, you’ll know that I’m slightly obsessed and a huge fan of their Quality Score algorithm — which, in a nutshell, rewards advertisers who create very engaging ads with much lower costs per click and more prominent ad placement. This makes a ton of sense because obviously Google doesn’t want to annoy their users with low quality ads.

Just this year, Facebook introduced a Quality Score of its own, called Relevance Score, that determines your ad cost and placement on Facebook. But what about Twitter? Does the Twitter ad campaign platform employ a similar algorithm for rewarding the most engaging ads and punishing junk ads?

Recently I discovered the existence of a Quality Score in Twitter Ads (or “Quality Adjusted Bids” as Twitter sometimes refers to it) and today, I’m going to share with you several ways to maximize your ROI on Twitter Ads by hacking this algorithm that Twitter uses to decide if your ads should be displayed or not, and how much you pay if people engage with your ads“.

How to Crack the New Twitter Ad Campaign Algorithm for Maximum Impact

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