‘How to Optimize Your Sign Up Form on Your Landing Page’ – Aweber Blog
Jason Moore says, “There’s a lot to be said on the subject of landing pages. And if you were at this year’sASCEND Digital Marketing Summit, you heard Unbounce co-founder Oli Gardner’s epic talk on landing page optimization. (Missed out? Order the video package.)
Part of Oli’s talk focused on how to optimize your page to urge visitors to sign up for your email list – a crucial step towards email marketing success.
Where Do I Start?
One of the first things Oli recommended is to admit that you have a problem.
Take a look at your landing page. Figure out what the point of that page is: What action do you want a visitor to take? How many calls to action are there?
There’s an idea out there called “the paradox of choice,” which essentially means that giving someone too many choices paralyzes them into not making a decision and bailing out. So if you are trying to optimize your page for sign ups”.
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