‘Luxury consumer trends and mobile strategies’ – ‘Experian Marketing Forward’ Blog
John Fetto says, “I recently had the pleasure of presenting with digital marketing agency PM Digital, about luxury consumer trends and digital strategies. During our research, we found the luxury market online saw a 20 percent increase in monthly visits last year with a majority of traffic now coming from mobile devices. Luxury brands have become experts at translating the key elements of their offerings into the online realm and beyond. High price points and prestige aside, luxury apparel’s continued online success can be instructive to marketers from all walks of life.
Who is today’s luxury consumer?
According to our research, we estimate that there were 1.4 million consumers last month who visited one of the 74 leading luxury websites during the month of October. Using our AudienceViewTM platform, we can get a closer look at those consumers who make up this audience. It’s no surprise that nearly two-thirds of luxury online shoppers are women. Interestingly, nearly half of luxury shoppers are older Millennials or younger Gen X“.
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