Erik Kangas says, “Email marketing can be a very effective strategy for the growth and success of your business.

Keeping your customers engaged for the long run, however, can prove quite challenging.

Think of it this way: many of your customers most likely receive similar emails from several businesses, making it easier for them to hit the spam button or entirely ignore the email if there are no incentives to open it.

Email lists tend to die out over the years through user inactivity.

Launching a re-engagement campaign should be a top priority marketing strategy. This article will teach you how to do just that. The first section offers you a list on how to engage your new contacts while the second section is a guideline on how to effectively re-engage inactive lists“.

No Diamonds Necessary: Effective Email List Re-Engagement Tips

Business.com

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