Jeff Rajeck says, “Previously, we discussed what Customer Experience (CX) means at a high level and concluded that modelling the customer journey into distinct phases is key.

But how does improving CX work in practice? What practical steps can marketers take to improve their brands’ CX?

The digital view

Well, there are many excellent resources which answer this question, but most of the info out there covers very broad topics and includes product design, physical stores, and call centres.

But as Econsultancy is primarily concerned with helping marketers achieve digital excellence I’d like to answer that question with digital in mind.

So here we will address CX with regards to digital marketing, website design, and ecommerce“.

Three steps to improve digital customer experience (CX) [APAC Case Studies]

‘Econsultancy’ Blog

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