‘Four reasons that automation requires a human touch’ – ‘Econsultancy’ Blog
Ben Davis says, “Dear *|FNAME|*, the rationale for this article is that personality is more important than ever in marketing.
Here are four (100B) reasons that automation necessitates a creative fightback.
Copywriting can be automated (but anecdote, analogy and parallel cannot)
Automated Insights, a US startup, provides software that’s used, most notably, by Associated Press to create earnings reports and baseball game reviews.
The company itself advertises its software as turning ‘spreadsheets into stories’.
There’s no doubt this has implications for journalism. Though it may not reduce investment in staff, it is allowing publishers to cover more ground, for example lower league baseball that previously might not have merited a game report“.
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