Kristen Dunleavy says, “Has a business ever made you feel really special? One time, my favorite weather app/cattweeted at me and it made my day. Social media is a great place to start those relationships with your customers, but email marketing can take them to a whole new level.

Linked email campaigns can make each person in your audience feel like a million bucks and keep that spark alive for an extended period of time.

What’s a linked email campaign?

When you link email campaigns, you automatically send your subscribers who have completed one automated email series to another series. (Sometimes this is referred to as a “daisy chain.”) When you link email campaigns, you do a few things:

  • You deliver a better, more personalized experience based on where people sign up, which emails they open, or which links they click on”.

Linked Campaigns 101: What to Write in Your Linked Email Campaigns

Aweber Blog

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