Arie Shpanya says, “Every retailer’s conversion rates could use a little push. The only question is how they can attain and surpass their desired conversion rates.

Many retailers resort to temporary ideas like discounts or free shipping to draw customers into their store, but the reality is that while these are useful to increase sales, they aren’t sustainable strategies.

Implementing tactics that make your products more affordable will generally increase sales because consumers are always looking for a great price online.

Price is an important factor that almost every shopper takes into consideration before making a purchase, whether it’s big or small. Pricing varies across retailers, but does the lowest price always win?

The answer is that it depends on the product’s popularity, its elasticity, and its vendor. More often than not, having the lowest price is going to help your odds at winning a sale“.

What’s better for online conversions: Low prices or a strong brand value?

‘Econsultancy’ Blog

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