Eric Siu says, “Brands in various sectors are gravitating toward content marketing as a scalable way to build brand capital. And angel and VC companies are no exception, though their ability to effectively leverage content marketing has met with varying levels of success.

So, how can these industry players harness the power of content to their advantage? For one thing, they can look to Anand Sanwal, the founder of CB Insights — an analytics platform for people seeking VCs and angel investors. Sanwal’s content marketing campaigns have helped his company generate seven-figure profits within five years.

For the inside scoop on the company’s success, I sat down with Sanwal to figure out what’s driving CB Insights’ performance.

The role content plays at CB Insights

CB Insights has become one of the most successful companies in the VC space. While its unique angle plays a very important role in its success“.

4 Ways Anand Sanwal Captures More Than 1,000 Signups a Month

‘Entrepreneur’ Blog

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