‘6 Very Expensive Marketing Mistakes You Need to Avoid’ – ‘Entrepreneur’ Blog
Firas Kittaneh says, “Every business has a product or service worth promoting, but a prolific marketing presence should not be your main goal. A thoughtfully planned and well-executed campaign can easily outperform lazy, mass-media ad buys.
To save money, time and headaches, entrepreneurs eager to attract an audience and acquire customers at scale need to be wary of poorly-executed campaigns and advertisements done in bad taste that can cause more harm than good.
Examples such as Groupon’s 2011 Super Bowl commercial, Sony’s white PSP ads and Molson Coors’ college drinking campaign earned each company widespread public backlash and will forever haunt these brands. To be more effective at marketing, businesses must be mindful of embarrassing themselves and offending customers. Ultimately, bad marketing can be ruinous for customer loyalty and sales.
1. False promises negatively impact brand affinity.
Companies like Allstate Insurance, Avis Car Rental and RadioShack set themselves up for failure with their alluring taglines but poor service“.
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