Danny Sullivan says, “Google plans to rollout fast-loading AMP pages into its mobile search results early next year — and now it says there are advertising partners set to help publishers earn off those pages.

Accelerated Mobile Pages — known as AMP for short — is a project backed by Google and intended to make pages appear super-fast for those using mobile devices. Since AMP was announced in October, it has gained support from publishers, platforms like Twitter, analytics providers and now today, advertising networks and platforms.

The latest news came in a post that Google made through a new blog hosted on WordPress.com, one of the AMP partners. Google also has a similar area just started on Medium, where the news was also supposed to be shared, but it has yet to appear there“.

Google Announces New Advertising Support For AMP Pages

Marketing Land

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