Jose Cebrian says, “On September 28, Google announced the release of its Google Customer Match advertising product. If you’re not yet familiar with it, it’s a new way to leverage email addresses to connect with your customers and prospects on the web.

Some of how it works is similar to Facebook Custom Audiences or other media in which an email address can be matched with a media site’s user list.

In essence, you’re checking to see if you have any customers in common and, if so, leveraging that knowledge for targeting or suppression on that network. Google has offered this connection via straight string match or SHA-256 hash on search, YouTube and Gmail.

My company has been lucky enough to be involved with the beta and now the full launch of the product. While results are just starting to come in and aren’t clear enough to share yet, I want to take this opportunity to look at this launch from the perspective of an email marketer, what it allows us to do and some challenges I see“.

Google Customer Match From The Email Marketer’s Point Of View

Marketing Land

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