Jack Simpson says, “We are constantly being told that the publishing industry is suffering, yet sites such as BuzzFeed continue to flourish by finding new ways to create content that people want to share. 

But BuzzFeed is focused on the younger, cat-gif-loving generation, as are many of its competitors.

Now, new publishers are beginning to find gaps in the market: shareable content but for a different audience.

Those of you reading this in the UK could be forgiven for not having heard of LittleThings. Neither had I.

But when a representative of the brand sent me the following table of stats, the publisher suddenly had my attention“.

How LittleThings gained 46m monthly unique visitors in just over a year

‘Econsultancy’ Blog

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